Once you have your business established, you'll need to build materials to help tell people what you offer. First you'll probably want some business cards for those face-to-face conversations. And maybe some flyers or a brochure to hand out. Perhaps you'll need a catalog of your products for people to order from. If you're going to a trade show you'll need a booth and possibly handouts to draw people in and educate them on what you do. And each year you'll put together that annual report to keep your investors up-to-date with your business. Each piece has value, and that value should be maximized to get the most out of each contact point.
To reach new customers, perhaps you'll want to do an ad campaign in a trade magazine. Likewise, you can send out an email blast to reach new prospects, or create a newsletter to inform current customers in the loop. These should be tied to your website, where focused microsites, blogs, and online newsletters can boost activity and interest.
All of these items are vital to your business. Whether your audience is large or small, the needs are print-based or electronic, or you're established or just starting out, Impactive design has the experience and knowledge to create a professional message that speaks directly to your customers.